Privacy Policy

Last updated: 14 September 2026

Elderly Care Options respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and share information when you use our website, submit an enquiry, or otherwise contact us through ElderlyCareOptions.ie.

1. Who We Are

Elderly Care Options is an independent matching service that helps individuals and families connect with suitable home care providers in their area.

Elderly Care Options does not provide home care services directly.

Our contact details are:

Elderly Care Options
5 Fitzwilliam Square
Dublin 2
D02 R744

Email: info@elderlycareoptions.ie
Phone: 01 901 0479

2. Information We Collect

We may collect personal information that you provide to us when you complete a form, contact us, or use our services.

This may include:

  • Your name
  • Email address
  • Telephone number
  • County or location
  • The type of home care required
  • When care is required
  • Information about your care requirements
  • Any additional information you choose to provide

We may also collect technical information when you visit our website, including your IP address, browser type, device type, operating system, pages visited, referral source and general website usage information.

3. How We Use Your Information

We may use your personal information to:

  • Process your home care enquiry
  • Identify home care providers that may be suitable for your needs
  • Match your enquiry with relevant home care providers
  • Share your enquiry with suitable providers
  • Allow those providers to contact you directly
  • Respond to questions or requests
  • Provide customer support
  • Improve our website and services
  • Measure and analyse website performance
  • Maintain records relating to our service
  • Prevent misuse, fraud or security issues
  • Comply with legal and regulatory obligations

4. Sharing Your Information With Home Care Providers

When you submit a home care enquiry through Elderly Care Options, your information may be shared with one or more home care providers that operate in your area and may be able to meet your requirements.

These providers may contact you directly by telephone, email or other contact methods you have supplied in order to discuss your care needs, availability, services and pricing.

Elderly Care Options is an independent matching service. We do not provide care directly and we do not enter into a care agreement on your behalf.

Any discussions, assessments, quotations, agreements or care arrangements are between you and the relevant home care provider.

5. Legal Basis for Processing Your Information

We process personal information only where there is a lawful basis for doing so.

This may include:

  • Where processing is necessary to provide the service you have requested
  • Where you have given your consent
  • Where processing is necessary for our legitimate business interests
  • Where processing is required to comply with a legal obligation

6. Sensitive and Health-Related Information

Information about home care needs may sometimes include health-related or other sensitive personal information.

Please only provide information that is reasonably necessary to help us identify suitable home care providers.

Where we receive special category personal data, such as health-related information, we will only process that information where there is an appropriate lawful basis under applicable data protection law.

7. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

This may include processing your enquiry, matching you with providers, responding to queries, maintaining appropriate business records and complying with legal obligations.

Retention periods may vary depending on the type of information and the reason it was collected.

8. Cookies and Similar Technologies

Our website may use cookies and similar technologies to ensure the website functions correctly, understand how visitors use the website, measure performance and support advertising or marketing activities.

Where required by law, non-essential cookies will only be used after you have provided consent.

You can control or disable cookies through your browser settings or through any cookie consent tools available on our website.

9. Analytics and Advertising

We may use analytics and advertising tools provided by third parties to understand website traffic, measure advertising performance and improve our services.

These services may use cookies, pixels or similar technologies and may process information about your device and website activity.

Where required, these tools will only be activated after you have given the appropriate consent.

10. Third-Party Service Providers

We may use third-party service providers to support the operation of Elderly Care Options.

These may include providers of:

  • Website hosting
  • Website forms
  • Customer relationship management systems
  • Email services
  • Analytics
  • Advertising
  • Website security
  • Technical support

These service providers may process personal information on our behalf where necessary to provide their services.

11. International Data Transfers

Some of the third-party service providers we use may store or process information outside Ireland or the European Economic Area.

Where personal information is transferred internationally, we will take reasonable steps to ensure appropriate safeguards are in place in accordance with applicable data protection law.

12. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information from unauthorised access, loss, misuse, alteration, disclosure or destruction.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

13. Your Data Protection Rights

Under applicable data protection law, you may have rights in relation to your personal information.

Depending on the circumstances, these may include the right to:

  • Request access to your personal information
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal information
  • Request restriction of processing
  • Object to certain processing
  • Withdraw consent where processing is based on consent
  • Request your information in a portable format where applicable

To exercise any of these rights, please contact us using the details provided below.

14. Complaints

If you have concerns about how we handle your personal information, please contact us first so that we can try to resolve the matter.

You also have the right to make a complaint to the Data Protection Commission in Ireland.

15. External Links

Our website may contain links to third-party websites.

We are not responsible for the content, security or privacy practices of third-party websites, and we encourage you to review their privacy policies separately.

16. Information Relating to Other People

If you provide us with personal information about another person, for example a family member who requires care, you should ensure that you are authorised to provide that information and that the person is aware that their information may be processed for the purpose of identifying suitable home care providers.

17. Marketing Communications

We will not send you marketing communications unless we have an appropriate lawful basis to do so.

Where you have consented to receive marketing communications, you can withdraw your consent or unsubscribe at any time.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements or business practices.

Any updated version will be published on this page together with a revised "Last updated" date.

19. Contact Us

If you have any questions about this Privacy Policy, how we use your information, or if you wish to exercise your data protection rights, please contact:

Elderly Care Options
5 Fitzwilliam Square
Dublin 2
D02 R744

Email: info@elderlycareoptions.ie
Phone: 01 901 0479